Some people (ahem) check their personal email an absurd number of times per day. Sitting in front of a computer all day, it’s hard to resist checking for new messages, even if you just checked five minutes ago. In fact, it’s almost impossible. Why?
I think I know, and I think I learned it in Intro to Psych in 1999.
In the 1950s, behavioural psychologists experimented with learning by rewarding caged rats with a food pellet every time the rats pressed a lever. Although the rats initially only pressed the lever randomly or by mistake, they quickly learned the relationship between behaviour and reward and responded with frantic lever-pressing. In psych terms, the food reinforced the lever-pressing behaviour, that is, made it more likely to be repeated. Real-life examples of this kind of conditioning include rewarding your child with a new toy when he makes his bed or your company rewarding every two years of service with a pay increase. Toys and pay raises increase bed-making and company loyalty, respectively.
What does this have to do with email checking? Well, once the rats had clearly learned the relationship between lever-pressing and food, researchers started experimenting with the timing and probability of the reward. They wanted to know what would happen if they gave a rat a food pellet every third time it pressed the lever rather than every single time. Or if they provided food every 60 seconds no matter how many times the rat pressed the lever in the past minute. Or if the reward was completely random, that is, independent of timing and frequency of the behaviour. These variations are called reinforcement schedules. To their surprise, the researchers found that the most successful reinforcement schedule was intermittent reinforcement, that is, random and inconsistent reinforcement. This finding has since been widely replicated, in animals and humans, across situations and types of reward.
Let’s go back to email checking now. You arrive at work in the morning and check your personal email first thing. You have a bunch of new messages. When you check again 15 minutes later, you have two more new messages. The next three times you check, there’s nothing. After lunch, still nothing. But an hour later, in mid-afternoon, you sign in again and bingo–you’re rewarded with 3 new messages! Yessss!! You feel pleased and validated because all your hard email-checking work paid off. You read your messages, respond or delete, and return to work. But 15 minutes later you have the urge to check your email again. You're in the clutches of email's inherently intermittent reinforcement!
Let’s go back to email checking now. You arrive at work in the morning and check your personal email first thing. You have a bunch of new messages. When you check again 15 minutes later, you have two more new messages. The next three times you check, there’s nothing. After lunch, still nothing. But an hour later, in mid-afternoon, you sign in again and bingo–you’re rewarded with 3 new messages! Yessss!! You feel pleased and validated because all your hard email-checking work paid off. You read your messages, respond or delete, and return to work. But 15 minutes later you have the urge to check your email again. You're in the clutches of email's inherently intermittent reinforcement!
Question: Is it disturbing or reassuring to realize that your personal behaviour is governed by basic principles of learning theory that apply to all people? And, um, all rats.